Hello there! We are looking for a Marketing Specialist with practical experience in developing and managing marketing campaigns, social media accounts and company webpages, for expanding our global footprint in the B2B markets for clinical diagnostics instruments and reagents. Our ambition is to ensure we have outstanding and passionate people working in the best teams, and if you are looking to advance your career, are seeking new challenges and opportunities, and enjoy working in a dynamic and international environment, please send an application.
Responsibilities
- Develop outbound and inbound marketing activities in various areas, i.e. web content development and optimization, events planning, promotional material creation etc.).
- Maintain interactions with active foreign customers and new potential customers as well as create new business and partnership opportunities via online channel marketing.
- Support arranging international distributor meetings, seminars and conferences within the company to boost the revenues of the company.
- Brainstorm and develop ideas for creative marketing campaigns, and apply them to gain new customers, and to improve the financial gains of the organization.
- Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Collaborate with Sales and R&D departments to coordinate brand awareness and marketing efforts.
- Conduct market research on customer requirements, habits and trends, and feed-back new developments and trends in the product related markets to the company.
- Provide Zinexts management with concise, accurate and timely reports.
- 開發各領域的內外部行銷活動，如:官網內容開發與優化、活動規劃、促銷宣傳企畫等。
- 透過線上渠道行銷與現有的海外客戶和潛在客戶保持互動，創造新的商業合作機會。
- 協助安排公司內部的國際經銷商會議、研討會和會議，以提高公司的收入。
- 集思廣益，開發創意行銷活動，以吸引新客戶以及改善公司的財務收益。
- 分析行銷數據（活動結果、轉換率、流量等），以幫助制定未來的行銷策略。
- 與銷售和研發部門合作，協調品牌認知度和行銷工作。
- 進行市場研究，了解客戶需求、習慣和趨勢，並將產品相關市場的新發展和趨勢反饋給公司。
- 提供主管明確，準確與時間內有效的報告。
